Kids often tell me that one day they as well will become an illustrator.
They consider it as a proper job, more than just going to work
every day. They are right in a way: Concrete and combined with
strong emotions, that´s how I would describe what I am doing.
And everytime I finally come to the point where I can say:
Ready. Finished. Done.
Here is a short definition of my own quality standards:
- The artwork tells a story.
- The artwork is self-contained and distinctive.
- The artwork´s style and visual language matches the specified theme.
And, more focused on communications design:
- The design fits in the customers positioning.
- There is a unity of content and form.
- Less is more.
If you like to know more about my approach to design,
please contact me directly.
